So often, too often, scholars are seduced by the similarity between the studied and the student, the researched and the researcher that they make the unforgivable mistake of combining, conflating and confusing the reality of the thing studied with the discipline that studies it. Thus, certain problems between people become “sociological” rather than “societal” or people engage in building “high ethnological walls” rather than high “ethnic” walls.

This phenomenon is an abuse of language. So next time you encounter conflicting neighborhoods or some addiction that afflicts human society, refer to the “social” or “societal” problem you are observing. In this manner, you will be engaging in an act of “sociological” study. Likewise, if you see someone building high walls between ethnic groups, remember that they are “ethnic” walls and that you have just made an “ethnological” observation.

All you Greek scholars out there (and anyone who has ever taken a biology class) know that the “-ology” at the end of a word comes from the Greek word logos, “word, knowledge.” So “biology” is “the study of bios” or “the study of life.”